Choosing the right plan.
How to pick between Base, Build, and Boost without overpaying for capacity you won't use.
The honest version
Most owner-operators getting fewer than 12 enquiries a week will be fine on Base ($54 a month). If you start getting more than 4 or 5 SMS conversations a day, Build ($84 a month) starts paying for itself. Boost ($124 a month) is for people who want missed-call recovery at high volume or are running multiple locations.
The plans
All prices AUD, inclusive of GST.
| Plan | Monthly (inc GST) | Annual (pay 10, get 12) | Outbound SMS | Missed-call events |
|---|---|---|---|---|
| Base | $54 | $540 | 150 | 0 |
| Build | $84 | $840 | 300 | 50 |
| Boost | $124 | $1,240 | 500 | 100 |
How to think about it
The thing that pushes you up a tier is outbound SMS volume, not features. Every plan gives you the widget, your AU number, auto-replies, business hours, and a team inbox. The differences:
- Base. 150 outbound SMS a month. No missed-call recovery.
- Build. 300 outbound SMS a month, plus missed-call recovery on up to 50 events.
- Boost. 500 outbound SMS a month, plus 100 missed-call events. Best for high-volume operators.
A back-of-the-napkin calculation
Most replies are 2 to 4 messages back and forth. If a "conversation" averages 3 outbound SMS:
- Base = around 50 conversations a month
- Build = around 100 conversations a month
- Boost = around 165 conversations a month
If you're a one-person operator getting fewer than 12 enquiries a week, Base is plenty.
Annual or monthly
Annual is pay 10, get 12. Same monthly price, two months free. If you know you're staying past month two, switch.
Tip. You can change plans any time. Start on Base, watch your usage for two weeks, and bump up if you're hitting the cap. There's no penalty for upgrading mid-cycle.
What if I go over
We don't shut you down. Overages are billed at the standard SMS rate at month end. See SMS overage policy for the details.