Going live - your first 7 days
What to watch in week one, and what to ignore.
Don't panic if week one is quiet
Week one tends to be quiet, and that's not because TapText isn't working. It's because your existing site visitors haven't seen the widget yet, and you haven't told anyone about it.
What to do in week one
Day 1. Tell your existing customers
Send an email or SMS to your existing list:
"We've added a Text Us button to the site. If it's quicker than ringing, give it a tap."
This usually pulls in a few enquiries from people who'd been meaning to ask something but couldn't be bothered to call.
Day 2. Update your social bios
In your Instagram or Facebook bio: "Text us via the website ↓".
Day 3. Check the analytics
In Reports, Widget, look at:
- Widget views (how many page visitors saw the button)
- Widget opens (how many tapped it)
- Widget submits (how many actually sent a message)
If views are high but opens are low, the button might not be visible enough. If opens are high but submits are low, the form is too long or the welcome message is putting people off.
Days 4 to 6. Tweak the message
Based on the conversations you're having, refine your auto-reply. If three people in a row asked for pricing, mention pricing in the auto-reply. If two asked about availability, name your availability.
Day 7. Decide on plan
Look at your outbound SMS count for the week. Multiply by 4. Are you over your plan's monthly cap?
- Over Base (150 outbound SMS)? Bump up to Build.
- Over Build (300 outbound SMS)? Bump up to Boost.
For reference:
| Plan | Monthly (inc GST) | Outbound SMS | Missed-call events |
|---|---|---|---|
| Base | $54 | 150 | 0 |
| Build | $84 | 300 | 50 |
| Boost | $124 | 500 | 100 |
What to ignore
- The first negative test message from a friend who "couldn't get it to work" but didn't tell you what they tried. Ask for screenshots.
- Comparing your numbers to anyone else. Volume varies wildly by industry.
- Anyone telling you to add an AI bot. The whole point is that you reply.
Tip. After a customer has had a great experience, ask them: "By the way, was the text widget on the site easier than calling?" The answer tells you whether to lean into it harder.