Understanding your plan and SMS caps.

What's included on each plan, what counts as outbound SMS, and how the caps actually work.

The plans, side by side

All prices AUD, inclusive of GST. We absorb GST so the number you see is the number you pay.

What "outbound SMS" means

An outbound SMS is any text message TapText sends from your AU number. That includes:

• Auto-replies (inside-hours, after-hours, missed-call text-back, first-reply intro)
• Your own replies typed in the inbox or app
• Scheduled messages
• Messages forwarded to your personal mobile (if you've enabled forwarding)

It does not include inbound messages from customers. Those are free.

What counts as 1 SMS

• Up to 160 characters of plain English = 1 SMS
• 161 to 320 characters = 2 SMS
• And so on

If you use emoji or special characters, the limit drops to 70 characters per SMS. That's how SMS works globally, not a TapText quirk.

Tip. Keep messages tight. A 4-line reply that splits into 2 SMS is wasteful. Most can be tightened to fit one.

What "missed-call events" means

Only on Build and Boost. Each time someone rings your AU number and the call doesn't connect, that's 1 missed-call event. It also costs 1 outbound SMS (the text-back message TapText sends to the caller).

When the cap resets

Your billing cycle, on the day you signed up. So if you signed up on the 14th, your cap resets on the 14th of every month. You can see your reset date and remaining SMS in Reports, SMS usage.

What happens when you hit the cap

We don't shut you down. See SMS overage policy. You can keep sending. Overages are charged at month end at the standard SMS rate.

Annual or monthly

Annual is pay 10, get 12: pay for 10 months, get 12 months service. Same monthly cap, just billed once a year. About 16.67% off compared to monthly. See Switching to annual.